Privacy Policy

Last Updated: April 11, 2026

1. INTRODUCTION

Cheer Trainer LLC ("Cheer Trainer," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Cheer Trainer platform, including any mobile and web applications, related services, and content (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Service:

2.1 Information You Provide to Us

When you register, use, or interact with our Service, we may collect information that could reasonably be used to identify you ("Personal Information"), such as:

Account Information: Name, email address, date of birth, school name, profile photos, and account credentials.
Profile Information: Information you provide in your user profile, including type of cheer, style of cheer, role (flyer, base), equipment access, and measurement preferences.
Training and Performance Data: Information about your physical capabilities, training activities, workout records, performance measurements, progress tracking, strength training logs, cardiovascular exercise data, and fitness assessment results.
Fitness Testing Data: Performance test results, measurement values, progress tracking over time, testing videos and images, coach assessments and feedback, historical performance comparisons, and athletic development metrics.
Strength Training Data: Workout logs, exercise selections, weight progressions, repetition counts, training frequencies, program adherence data, and strength development tracking.
Cardiovascular Training Data: Exercise duration, intensity levels, heart rate data, distance covered, training zones, recovery metrics, and cardiovascular fitness progression.
Communications: Information you provide when you contact us for support or communicate with coaches or other users through the Service.
Subscription Information: Payment information, billing address, and transaction history when you subscribe to our premium services.
Content: The content you upload to the Service, including videos, images, comments, and other materials related to skill checks, training activities, and performance documentation.

2.2 Information We Collect Automatically

When you access or use our Service, we may automatically collect certain information, including:

Usage Information: Information about your interactions with the Service, such as the features you use, training programs accessed, time spent on the Service, workout completion rates, and the pages or screens you view.
Device Information: Information about the device you use to access the Service, including device type, operating system, browser type, IP address, and device identifiers.
Location Information: General location information derived from your IP address.
Log Data: Information that your browser or device automatically sends whenever you visit our Service, including access times, pages viewed, training sessions initiated, and referring website addresses.
Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies. For more information, see Section 7 "Cookies and Similar Technologies" below.
PWA and Offline Data: Information about how you use our Progressive Web App features, including offline data synchronization, cached content access patterns, and local storage usage on your device.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

Social Media Platforms: If you choose to connect your social media account to our Service, we may receive certain information from your social media account in accordance with the social media platform's privacy policy and your privacy settings.
Team Information: If you are connected to a team, we may receive information about you from your head coach, assistant coaches, or team administrator, including performance data, training assignments, event attendance, and progress evaluations.
Payment Processors: When you subscribe to a paid plan, we may receive billing, transaction, and payment-method metadata from our payment processor (Stripe) required to process your payment and manage your subscription.
Third-Party Infrastructure Providers: Information flowing through the essential service providers that host and operate our platform: Vercel (frontend hosting), Render (application hosting), Neon (managed Postgres database), and Cloudflare (content delivery, R2 object storage, and DDoS protection).
Map and Location Services: When a coach enters an event address, we use the Google Maps Places API to suggest and geocode that address. Google's privacy policy applies to that lookup.
Push Notification Services: If you enable push notifications, we may receive device tokens and delivery confirmations through Firebase Cloud Messaging (Google) so we can deliver the notifications you've opted into.
Fitness Device Integrations: If you connect fitness tracking devices or apps in the future, we may receive workout data, heart rate information, and activity metrics from those third-party services.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

3.1 To Provide and Maintain the Service

Create and manage your account
Process your subscriptions and transactions through Stripe payment processing
Store and deliver content through our Vercel, Render, Neon, and Cloudflare infrastructure
Deliver the features and functionality you request
Connect head coaches, assistant coaches, and athletes for training purposes
Enable communication between users
Provide technical support and respond to your inquiries
Process and analyze all types of training data (strength, cardio, hit/miss, skill checks, measurements) to track athletic progress
Generate performance insights and personalized training recommendations
Facilitate workout programming and exercise prescription
Enable progress tracking across multiple training modalities
Synchronize data across devices for PWA functionality
Provide offline access to training programs and data

3.2 To Improve and Personalize the Service

Understand how users interact with our Service and different training features
Analyze usage patterns and trends across training types
Develop new features and functionality for strength, cardio, and testing modules
Personalize your training experience based on your activity and preferences
Recommend relevant training programs, exercises, and progressions
Track your progress and provide performance insights across all training areas
Analyze fitness testing data to improve testing protocols and recommendations
Optimize training algorithms based on user outcomes and feedback
Improve PWA performance and offline functionality
Enhance user interface and experience design

3.3 For Marketing and Communication

Send you updates about new features, training programs, or services
Communicate about your account or subscription
Provide administrative notices
Respond to your comments, questions, and requests
Conduct surveys and collect feedback about training features
Share success stories and achievements (with your consent)

3.4 For Security and Legal Purposes

Protect the safety and security of our users and Service
Detect, investigate, and prevent fraudulent transactions and other illegal activities
Debug to identify and repair errors in training algorithms or data processing
Enforce our Terms and Conditions and other policies
Comply with legal obligations and regulatory requirements

4. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

4.1 With Other Users

Certain information about you may be visible to other users of the Service as part of the normal function of the platform:

Coach-Athlete Relationship: When you connect with a coach through our platform, coaches can see comprehensive information about athletes on their team, including profiles, all training data (strength, cardio, testing), progress tracking, performance metrics, workout completion rates, and fitness assessment results.
Important Note: As stated in our Terms and Conditions, we do not verify coach qualifications, credentials, or training. Users are solely responsible for verifying coach competency and appropriateness.
Team Members: Other members of your team may see certain information about you, depending on privacy settings and team configurations. This may include aggregated performance data for team analytics, training participation rates, and comparative performance metrics.
Content Sharing: Any content you post or share through the Service may be visible to other users according to your privacy settings.
Leaderboards and Challenges: If you participate in team challenges or competitions, your performance data may be visible to other participants.

4.2 With Service Providers

We share your information with third-party vendors and service providers who need access to your information to perform services on our behalf. Our core infrastructure stack is hosted in the United States (Ohio, us-east-2 region):

Vercel Inc.: Hosts our frontend (Next.js) web and Progressive Web App.
Render, Inc.: Hosts our backend API services, which process authentication, training data, events, and all application logic.
Neon, Inc.: Provides our managed Postgres database, where all account, training, and performance data is stored.
Cloudflare, Inc.: Provides content delivery, DDoS protection, and R2 object storage for uploaded media (skill check videos, profile images, and similar content).
Stripe, Inc.: Processes payments, manages subscriptions, and stores billing information for paid plans. Stripe is PCI DSS compliant; we never store your full card number.
Google LLC: Provides the Google Maps Places API used for event address lookup and geocoding, and Firebase Cloud Messaging used to deliver push notifications when you've opted into them.
Email delivery providers: Transactional email (account verification, password resets, team invites) is routed through an email service provider.

Each of these providers operates under a data processing agreement that requires them to use your information only for the purposes for which we disclosed it and to protect it consistent with this Privacy Policy. We do not sell personal information.

4.3 For Legal Reasons

We may disclose your information if we believe in good faith that such disclosure is necessary to:

Comply with relevant laws or to respond to subpoenas, court orders, or other legal process served on us
Protect and defend our rights or property
Prevent fraud, abuse, or illegal activity
Protect the personal safety of users of the Service or the public
Protect against legal liability
Respond to emergencies where someone's physical safety may be at risk

4.4 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your information.

4.5 With Your Consent

We may share your information in any other circumstances where we have your explicit consent.

5. COACH-ATHLETE DATA RELATIONSHIPS

5.1 Coach Access Rights and Responsibilities

Important Disclaimer: As detailed in our Terms and Conditions, Cheer Trainer does not verify, validate, or certify coach qualifications, credentials, insurance coverage, background checks, or training certifications. Users are solely responsible for independently verifying coach qualifications and ensuring appropriate supervision levels.

All workout logs, performance measurements, and progress tracking
Training videos and images you submit for assessment
Fitness testing results and historical performance data
Health and fitness information relevant to training

5.2 Managing Coach Access

Granting Access: You can connect with coaches through team invitations or direct coach connections in the platform
Data Visibility: Once connected, coaches have access to your training data as part of the coaching relationship
Coach Responsibilities: Coaches are expected to use athlete data solely for legitimate coaching and training purposes
User Responsibility: You assume all risks associated with sharing data with coaches, as we do not verify coach competency or credentials

5.3 Team Data Management

Team Account Structure: For users participating in organized teams:

Team administrators may have access to aggregated team performance data
Individual athlete data is accessible to designated coaches
Team data may be used for performance analytics and comparisons
Users should independently verify the qualifications of team administrators and coaches

6. PROGRESSIVE WEB APP (PWA) DATA HANDLING

6.1 PWA-Specific Data Collection

Our Service operates as a Progressive Web App, which means:

Certain data is cached locally on your device for offline functionality
Training programs, exercise libraries, and user preferences are stored locally
Workout data entered offline is queued for synchronization when connectivity returns
App settings and preferences are maintained locally

Critical Data Loss Warning: As detailed in our Terms and Conditions, offline data may be permanently lost if not synced before app uninstallation, device reset, extended periods without connectivity, or browser cache clearing.

6.2 Offline Data Storage and Synchronization

Local Storage: We store the following data locally on your device:

Recently accessed training programs and workout history
Exercise demonstration content (cached temporarily)
User preferences and app settings
Incomplete workout data entered while offline

Data Synchronization: When your device reconnects to the internet:

Locally stored workout data is automatically synchronized with our servers
Conflicts between local and server data are resolved using timestamp priority
Failed synchronization attempts are retried automatically

6.3 PWA Installation and Data

When you install our PWA on your device:

Installation does not change our data collection practices
Locally cached data persists after installation
Uninstalling the PWA removes locally cached data but not server-stored data

6.4 Third-Party Service Dependencies for PWA

PWA functionality depends on our hosting, database, and CDN providers:

Application serving relies on Vercel (frontend) and Render (backend API)
Data synchronization requires connectivity to our Neon Postgres database
Content delivery and uploaded media rely on Cloudflare infrastructure and R2 object storage
Service interruptions may affect PWA synchronization capabilities
We cannot guarantee continuous PWA functionality due to third-party dependencies

7. DATA RETENTION

We retain your information for as long as your account is active or as needed to provide you with the Service, comply with our legal obligations, resolve disputes, and enforce our agreements.

Training Data Retention:

Strength Training Data: We retain workout logs, exercise progressions, and performance metrics for as long as your account is active to enable long-term progress tracking and program optimization.
Cardiovascular Training Data: We retain cardio session data, heart rate information, and endurance metrics for the duration of your account to support fitness development and health monitoring.
Fitness Testing Data: We retain testing results, performance measurements, and assessment data for as long as your account is active to enable progress tracking and historical comparisons.
Video and Image Content: Media content uploaded for training documentation or skill verification may be deleted after coach review to optimize storage, while the assessment data and results are retained.

Account Deletion: Following our Terms and Conditions provisions:

Self-Service Deletion: Users may delete their accounts through the Service (when this functionality is implemented)
Data Removal Timeline: We will remove most personal training data within 90 days of account deletion
Retained Data: We retain certain anonymized, aggregated data for platform improvement and research purposes
Legal Compliance: We preserve information required for legal compliance, fraud prevention, or dispute resolution
Media Content: Video and image content is removed from our active systems
Subscription Handling: Account deletion does not automatically cancel subscriptions, which must be managed separately

8. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information. These may include:

8.1 Account Information

You can update, correct, or delete certain account information by accessing your account settings within the Service. If you cannot make the change yourself, you can contact us for assistance.

8.2 Communication Preferences

You can opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails. Even if you opt out, we may still send you non-promotional communications, such as those about your account, subscriptions, or our ongoing business relations.

8.3 Privacy Settings

The Service offers privacy settings that allow you to control what information is visible to other users, including:

Training data visibility to coaches and team members
Performance metric sharing preferences
Workout history privacy controls
Testing result visibility settings

8.4 Training Data Control

You can control how your training data is shared and used by:

Adjusting privacy settings for different types of training data (strength, cardio, testing)
Managing which coaches can access your training information through team connections
Requesting deletion of specific workout sessions, test results, or measurements
Managing integration with third-party fitness devices and apps

8.5 California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) regarding your personal information, including:

The right to know what personal information we collect, use, disclose, and sell
The right to request deletion of your personal information
The right to opt-out of the sale of your personal information (note: we do not sell personal information as defined by the CCPA)
The right to non-discrimination for exercising your CCPA rights

To exercise these rights, contact us at support@cheertrainer.com with "California Privacy Rights" in the subject line.

8.6 International Data Subject Rights

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws that grant these rights, you may have the following rights:

Access and obtain a copy of your personal information
Rectify inaccurate or incomplete information
Erase your personal information in certain circumstances
Restrict or object to the processing of your personal information
Data portability in certain circumstances
Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details provided in Section 13 "Contact Us" below.

9. COOKIES AND SIMILAR TECHNOLOGIES

9.1 What Are Cookies

Cookies are small data files stored on your device. We use cookies and similar technologies (like web beacons, pixels, and local storage) to provide, customize, and improve our Service, remember your preferences, analyze how the Service is used, and market to you.

9.2 Types of Cookies We Use

Essential Cookies: Necessary for the Service to function properly and securely.
Preference Cookies: Remember your settings, training preferences, and privacy choices.
Analytics Cookies: Help us understand how users interact with our Service and different training features.
Functionality Cookies: Enable enhanced functionality, personalization, and training recommendations.
PWA Cookies: Support Progressive Web App functionality, offline capabilities, and data synchronization.

9.3 Your Cookie Choices

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect certain features or services of our Service, including training data synchronization, personalized recommendations, and PWA offline functionality.

10. DATA SECURITY

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls, and any payment transactions will be encrypted using SSL technology.

Security Measures for Training Data : We implement security measures for health and fitness data, including:

TLS encryption in transit and at-rest encryption for all training data
Access controls and least-privilege policies for production systems
Secure data storage with Neon (Postgres), Render (application hosting), and Cloudflare R2 (object storage)
Regular monitoring for unauthorized access attempts
Secure HTTPS connections required for all PWA functionality
Encrypted local storage for cached data on your device
Password hashing using industry-standard algorithms — plain-text passwords are never stored

Third-Party Security: Our core infrastructure relies on providers that maintain industry-leading security certifications:

Neon provides SOC 2 Type II and HIPAA-aligned Postgres hosting with point-in-time recovery
Render and Vercel provide SOC 2 compliant application hosting with automated security patching
Cloudflare delivers SOC 2 compliant content delivery, DDoS protection, and R2 object storage
Stripe handles payment security with PCI DSS Level 1 compliance

However, the safety and security of your information also depends on you. We urge you to be careful about keeping your account information secure and about giving out information in public areas of the Service.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Service. Any transmission of personal information is at your own risk.

11. CHILDREN'S PRIVACY

Cheer Trainer is used by cheerleaders and dancers of all ages, including minors. We take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA) and similar state laws.

11.1 Users Under 13

Our Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. Athletes under 13 may only use the Service through an account created by, or with the documented consent of, their parent or legal guardian. If we learn we have collected personal information from a child under 13 without verification of parental consent, we will promptly delete that information.

If you believe we have collected information from your child under 13, contact us at support@cheertrainer.com and we will investigate and, where required, delete the information within 30 days.

11.2 Users 13–17 (Minors)

Users between 13 and 17 years old are considered minors. By registering, you represent that a parent or legal guardian has reviewed these terms and consents to your use of the Service. Coaches who add minors to their teams are responsible for ensuring they have the necessary consents from each athlete's parent or guardian before inviting them to the platform.

11.3 Parent and Guardian Rights

Parents and legal guardians of users under 18 may, at any time:

Review the personal information we've collected about their child
Request that we delete their child's personal information
Refuse further collection or use of their child's information
Revoke any previously given consent

To exercise any of these rights, contact us at support@cheertrainer.com with "Child Privacy Request" in the subject line. We will respond within 30 days.

11.4 What We Do NOT Do

We do not sell or rent personal information of any user, regardless of age
We do not target advertising at minors
We do not share minor user data with third parties for marketing purposes
We do not collect more information from minors than is reasonably necessary to provide the Service

12. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the information to the United States and process it there. Your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your personal information will take place to an organization or a country unless there are adequate controls in place.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Cheer Trainer LLC
5077 SW Thornton Rd
Clarksdale, MO 64430
Email: support@cheertrainer.com

14. CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Service after we post any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

15. SPECIFIC PROVISIONS FOR HEALTH AND FITNESS DATA

15.1 Collection and Use of Health and Fitness Data

Our Service collects and processes health and fitness data, including physical measurements, performance metrics, workout records, fitness testing results, strength training data, cardiovascular exercise information, and other fitness-related information. This data is collected to:

Track your progress and performance across all training modalities
Provide personalized training recommendations based on your fitness profile
Enable coaches to monitor athlete development (with the understanding that coach qualifications are not verified by us)
Generate insights and analytics about your fitness activities and improvements
Facilitate team performance analysis and comparisons
Support athletic development and goal achievement
Optimize training programs based on individual response and adaptation
Provide evidence-based recommendations for exercise progression

15.2 Comprehensive Training Data Collection

Strength Training Data: When you use our strength training features, we collect:

Exercise selections and workout programs completed
Weight lifted, repetitions performed, and sets completed
Training frequency and session duration
Rest periods and training intensity (RPE) data
Progress tracking over time including strength gains and volume progression
Coach feedback and program modifications
Form cues and technique notes
Equipment used and training environment information

Cardiovascular Training Data: When you use our cardio training features, we collect:

Exercise type, duration, and intensity levels
Heart rate data and training zone information (if provided)
Distance covered and pace information
Perceived exertion ratings and recovery data
Training frequency and weekly volume
Progress metrics including endurance improvements
Environmental conditions and equipment used
Coach assessments and program adjustments

Fitness Testing Data: When you use our performance testing features, we collect:

Test results and performance measurements across various fitness components
Progress tracking data over time with historical comparisons
Video recordings and images of test demonstrations and technique
Coach assessments, feedback, and recommendations
Testing conditions and environmental factors
Performance rankings and percentile comparisons

15.3 Sharing of Health and Fitness Data

Your health and fitness data may be shared with:

Coaches and Trainers: Coaches you have connected with can access your training data across all modalities to provide guidance and program development.
Important: We do not verify coach qualifications, and you assume all risks associated with sharing data with coaches.
Team Administrators: In team settings, administrators may access individual or aggregated performance data depending on team configurations.
Service Providers: Neon (Postgres database), Render and Vercel (application hosting), Cloudflare (CDN and R2 object storage), Stripe (payment processing), and other third-party providers who process this data on our behalf, subject to strict confidentiality and security requirements

We will not sell your health and fitness data or use it for advertising purposes without your explicit consent.

15.4 Your Rights Regarding Health and Fitness Data

You have control over your health and fitness data, including:

Access: Request copies of your training data across all modalities.
Correction: Update or correct inaccurate training information, test results, or performance data.
Deletion: Request deletion of specific workout sessions, test results, or categories of fitness data.
Restriction: Limit how specific types of training data are processed, shared, or used.
Export Options: Download your training history, progress reports, and performance analytics.

15.5 Health and Safety Disclaimers

As detailed in our Terms and Conditions:

Users are responsible for obtaining appropriate medical clearance before beginning training programs
The Service is not a substitute for professional medical advice
Users must respect their individual physical limitations and capabilities
Appropriate equipment inspection and safety measures are user responsibilities
Users assume all risks associated with training activities

16. VIDEO AND IMAGE CONTENT

16.1 User-Generated Video and Image Content

Our Service allows you to upload and share videos and images related to your training activities, skill demonstrations, and performance documentation. Please be aware that:

You retain ownership of your video and image content
By uploading content, you grant us a license to use, store, and process that content as described in our Terms and Conditions
Content may be visible to coaches and other users according to your privacy settings
We process and store this content securely through Cloudflare R2 storage with encryption and access controls

16.2 Training Documentation Media Content

Video and Image Collection: Our training documentation and assessment features allow upload of videos and images. This content:

Is stored securely with Cloudflare R2 storage with encryption
May be accessed by designated coaches for assessment, feedback, and program development purposes
May be deleted after coach review and feedback completion to optimize storage
Is processed according to our data retention policies
May be compressed or processed for efficient storage and transmission

Content Processing: We may process uploaded media to:

Compress files for efficient storage and transmission while maintaining quality for assessment purposes
Generate thumbnails and previews for quick reference and navigation
Facilitate coach review workflows and feedback systems
Enable progress tracking through visual documentation over time

16.3 Deletion and Retention of Video and Image Content

Content Lifecycle: For training and assessment submissions:

Content may be automatically deleted after coach review and feedback completion
Assessment results, feedback, and performance scores are preserved
Users can request deletion of any uploaded content
Deleted content is removed from active Cloudflare R2 storage systems
Content may remain in backup systems for a limited period for recovery purposes

Account Deletion Impact: When accounts are deleted:

All video and image content is removed from active Cloudflare R2 storage
Backup copies are purged according to our 90-day deletion timeline
Content cannot be recovered after account deletion is completed